Management and Organizational Studies 1021A/B Chapter Notes - Chapter CB - 3,4 HR - 1: Offshoring, Outsourcing, Personal Information Protection And Electronic Documents Act

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Paul Cruz

Document Summary

External search: important when one doesn"t have significant past experience or risk of making a bad decision is high as well as level of interest is high: primary sources of an external search are personal sources such as relatives, family or friends (who the consumer trusts, public sources are like google searches and product rating and comparing organizations (consumer reports or gov agencies, market dominated sources are like info from sellers (advertising, company websites, sales ppl, displays in stores) Evaluation criteria: all factors taken into consideration before making a purchase: represent both the objective attributes of a brand (iphone vs. blackberry) and the subjective attributes (status of someone using an iphone vs. a blackberry, these attributes are used to compare different products and brands, evoked set: group of brands that a consumer would consider acceptable from among all the product class of which they are aware.