Question

1.

"Product" means:

A) all the services needed with a physical good.
B) a physical good with all its related services.
C) the need-satisfying offering of a firm.
D) all of a firm's producing and distribution activities.

2.

From a marketing perspective, a high quality copy machine is one that:

A) does a good job satisfying a customer's requirements or needs.
B) offers the most features.
C) is produced with the best materials.
D) has the longest warranty.

3.

Services

A) are tangible.
B) often have to be produced in the presence of the customer.
C) are easy to store.
D) are usually produced before they are sold.

4.

Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its

A) product line.
B) equity products.
C) complementary goods.
D) product assortment.

5.

The set of laptop computers sold by Dell is called a(n):

A) product line.
B) emergency product.
C) impulse product.
D) product assortment.

6.

Individual products:

A) are part of product lines but not product assortments.
B) may require their own marketing mixes.
C) are usually distinguished by brand only.
D) are part of product assortments but not product lines.

7.

A trademark

A) has no legal meaning.
B) includes those words, symbols, or marks that are legally registered for use by a single company.
C) is any word, letter, or a group of words or letters.
D) is the value of a brand to its current owner or to a firm that wants to buy it.
E) is protected by the Magnuson-Moss Act.

8.

When customers have consistently positive experiences with a brand, or they hear good things from the firm