Management and Organizational Studies 3305A/B Chapter Notes - Chapter 3: Summative Assessment, Deeper Understanding, Experiment

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3305A/B

Document Summary

Evaluation : it identifies opportunities to improve a design which serves the needs of people more effectively. It provides a deeper understanding of what people need and want. First step of text iteration of the design. Formative evaluations : it helps understand how people use a system and how the system might be improved. It serves as the first step of the next iteration of the design. It relies on qualitative measures - general aspects of the interaction that need improvement. Summative evaluations : it used to assess whether the system performance meets design requirements and benchmarks. It serves as the the final step in assessing a design. It relies on quantitative measures - numeric indicators of performance. Concept evaluations : it reflects the basic science that supports the design principles and heuristics that make it possible to guide design without conducting a study for every design decision.