SOP 3004 Lecture Notes - Lecture 2: Institutional Review Board

• School: University of Florida
• Department: Social Psychology
• Course: SOP 3004
• Professor: Colin Smith

Document Summary

Sometimes we find ourselves in social situation where the right behavior is not clear: Dr smith, professor smith, mr. smith, colin. But we have a powerful and useful source of knowledge available to us - the behavior of other people. Asking others what they think or watching what they do helps us reach a definition of the situation. Conformity - a change in the behavior or belief as the result of real or imagined group pressure. In western cultures, conformity often has a negative connotation, but this is not as true in other cultures. We conform b/c we"re concerned about what others think of us (i. e. we want to go along with the behavioral norms) We conform b/c we believe that others" interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. (subconscious) tendency to imitate another person"s speech patterns and physical.