CMN 172 Lecture Notes - Lecture 5: Social Presence Theory, Media Richness Theory, Paralanguage
Document Summary
Cues filtered out approach (both theories discuss how channels vary in richness) People prefer to connect w/ others by using richer channels. Social presence theory (list is in order of most presence to least presence) States we chose channels that allow for greatest # of cues. The more # of nonverbal cues, the more co-presence. Theory states technologies vary in amount of presence, & ppl want to engage in the channel that has the most presence. They do not believe people can form close relationships through tech. Media richness theory (list in order from most rich to less rich) Argues availability of social cues increase richness. Text based channels are seen as less rich than telephone because there are less social cues & more time gaps between responses. The theory would state that f2f is the best way to form relationships. Early studies of mediated online interpersonal relationships. 1 side says relationships are lost; cmc will not work.
