COMM 1000 Lecture Notes - Lecture 19: Social Presence Theory, Cyberbullying, Cliffhanger
Document Summary
Computer-mediated communication (cmc) the exchange of messages between two. Social media - we cannot stop communicating or more people through digital media. Includes digital communications, internet, world wide web, online multiplayer games. Media deficit approach cmc lacks immediacy and rich message cues, which lowers the quality of communications. Messages lack details that allow us to feel closer to the person we"re communicating with. Media augmentation approach individuals use cmc to complement and add to face- to-face communication. Easier to stay in touch with people because we don"t always have time for a phone call, or fly to another country to meet up with them. Social presence theory media exists on a continuum from low to high levels of social presence. Social presence the degree of awareness an individual has of the other person in the interaction. Email text communication live text chatting audio communication face to face comm.
