JMC 1013 Lecture Notes - Lecture 1: Mass Media, Individualism, Times New Roman

• School: University of Oklahoma
• Department: Journalism & Mass Comm
• Course: JMC 1013
• Professor: Yvette Walker

Document Summary

Communication: is the creation and use of symbol systems. Culture: may be defined as symbols of expression that individuals groups and societies used to make sense of daily life and values. Mass media: the cultural industries that produce and distribute ; songs, novels, tv shows, etc. Eras in communication: oral, written, printed, digital. Linear model of mass communication (on the test) Senders (authors, producers: messages (programs, ads, mass media channel (tv, book, receivers (viewers, consumers, gatekeepers (editors, executive producers, media managers) can have an effect on the. Cultural model of mass communication: recognizes that individuals bring diverse meanings to messages. Do people really want this: mass medium stage: market as a consumer product, convergence stage: older media reconfigures into newer media - such as phone into smart phones) Convergence: media critics and analysts use when describing change occurring in media content and companies. Cross platform: the consolidation of media holding under one corporate umbrella.