COMM 4643 Lecture 15: ME Notes Week 5 Friday
6 Nov 2016
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Document Summary
Priming studies: stereotypical media primes people to use stereotypes in their evaluations of people, counter-stereotypical media primes different evaluations. Whites are more likely to respond with positive judgments about race and sympathy toward discriminatory practices. Interpersonal contact is an effective way to reduce rejudice between group members. Necessary characteristics of the contact include: low-anxiety situation, civil interaction, equal status among group members, common goals. Seeing someone who shares your race on media leads to liking the characters more, trusting them more, and identifying with them more: but can also lead to negative perceptions. Native americans: representation and effects: representations are either absent, negative and/or historical, effects: Native americans find it hard to see where they fit into contemporary culture. Creates limiting identity prototypes for native americans. African american men: representation and effects: negative representations, e. g. , portrayed as thugs, criminals, disadvantaged. Reduces aa men"s expectations of themselves: common role model depictions (rap star, athlete)
