REGNRSG 105 Lecture Notes - Lecture 10: Gravitational Field, Longitudinal Study, Attitude Change
Document Summary
Research about the behind the scenes of media organizations policies + practices: message system analysis. Aim: identify stable + recurring patterns of tv content. Dramatic violence = overt expression/serious threat of physical force as part. Index of violence of plot: cultivation process. Research designed to find support for the notion that those who spend more time watching tv are more like to see the world through tv"s lens. If there is a legitimate problem to be solved, what other problems will be created by my using this technology. Incorrectly assume that most others accept it: occurs more on issues that have been very discussed in mass media. Spiral of silence = those on one side of an issue express their views with more volume + confidence, while those on the other side fall silent. Need expectation media use gratification. Social judgment theory (social judgment involvement approach: muzafer sherif. Message lat. of accept: two step mental process/two stages of influence process:
