COM 107 Lecture Notes - Lecture 12: Microsoft Onenote, Deepwater Horizon Oil Spill
5 Nov 2016
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Difference between ratings and share: ratings are households watching over households with tvs and share is number of households over number of households with tvs on. The purpose of media and political players to: serve public, to have conversation, to gain consent of the people to govern, make laws, interpret constitution. Influence people and events: represent our society to others and ourselves. Pr com strategy: research: the org and it"s public, conveying the message to media to share with public. Directly convey through social media: develop relationships with media, run special events/ psedoevents. Stratagies of press agencies: research, conveying the message, media relations, special events/ psedoevents, community and consumer reltions, government relations and lobbying. Bernay"s four elements of pr: message to be transmitted, target audience or public you hope to motivate, a medium that transmits messages, third party endorser to transmit messages. Tylenol: chicago, cyanide in medicine, pr: appolagized and pulled all the bottles off the shelves.
