COM 107 Lecture Notes - Lecture 6: Deontological Ethics, Event Management, Tylenol (Brand)

• School: Syracuse University
• Department: Communications
• Course: COM 107
• Professor: Gorham

Document Summary

Com 107 advertising, public relations, body image, magazines, magazine, and more. Media relations: proactive-press releases, reactive- answer queries. Employee communications: a key public because they are ambassadors for your company. Lobby government officials; frame issues: trade groups (groups that represent all the players in an industry) *age of social media, mini-crises can pop up. Two approaches: deontological ethics: rule-based, how well does an action conform to an ethical rule, regardless of consequences, teleological ethics: ends justify the means, an act is good, or evil based on result; very concerned with consequences. 3 examples of the importance of pr in crisis communications. Problem: people dying from cyanide from the tylenol. Action: chief pr guy goes to scene, open information policy, safety first regardless of cost, proactive cooperation, public opinion polling, introduced tramper-resistant packaging. Problem: former employee arrested for child molestation, possible cover-up.