CMST 2PR3 Lecture Notes - Lecture 2: Justin Trudeau, Consumerism, American Red Cross
17 Sep 2017
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Document Summary
Daily news announced new pro bose to mcmaster. Nasa announces cassini end mission media activities: after 20 yrs in space, website w trailer vid, online media, media org to pick up this headline so they can form content. Many websites etc. are based o news releases. Events to get media attention iphone x release. Apple has become media company bc control broadcast of launch. Publics: not just one public, di demo or cypho graphics, diversity of publics think from public perspective. Organizations: di org do pr di to support systems they create. Do for di reasons to create relationship w diverse publics: ex: apple pro t driven , mcmaster not pro t driven. Relationships: if don"t have strong relationships w diverse publics they wont be successful. Relationships are the core: need relationships w other companies and audience and middle man, strong relationships lead to strong reputations, apple.
