CMST 2PR3 Lecture Notes - Lecture 4: Conflict Resolution, Strategic Management, Corporate Social Responsibility

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Speaker: cprs karen dalton apr, cae fcprs, exec director. Main areas association is involved w: accreditation, advocacy, awards, college of fellows, education, membership, professional development, global alliance. Code of professional standards: 850 to choose from, journalists say always protect source. Pr must say source: members of the cprs are pledged to maintain the spirit and ideals of the code of. Pro standards & to follow the principle of conduct, to consider them essential to practice pr. Thursday, september 14, 2017: 9 code of conduct. Dan tisch: made paper of megatrends, shock value, power to audiences, focuses on how to make relationships. Pr used for good: journalists for informed audience, pr is for influenced audience persuasion. Prk exam public relations knowledge exam. Think of where u wanna work now. Know a lot about the company, have ideas for how to further them as a company and go with passion. Follow the big in that profession on social media.