COM 107 Study Guide - Midterm Guide: Event Management, Open Relationship, Investor Relations
9 Nov 2018
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Ch 12: strategic communication: public relations: public relations: public relations is a management function that serves to establish and maintain lines of communication between an organization and its publics. Pr disseminates info thru other means (news media; lobbying), journalists are supposed to be objective; pr practitioners are advocates: journalism & pr have a tense relationship, but it is also an interdependent & mutually beneficial relationship. Pr needs js. to get messages out, add credibility. & legitimacy and js. need pr"s access to orgs. and pr"s story ideas: ivy lee, edward berneys, ivy lee: considered one of the founders of modern public relations. He said that honesty and directness were better pr devices than the deceptive practices of the nineteenth century which fostered suspicion. He argued that na open relationship between the business and the press would lead to a more favorable public image: edward berneys: was the first person to apply the findings of psychology and sociology to public relations.
