COM 107 Study Guide - Final Guide: Edward Bernays, American Tobacco Company, Boogie 2Nite
8 May 2017
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The exam will focus on the material we have covered since exam 2. multiple choice questions and true/false questions a few short essay questions. How was the development of pr linked to developments in journalism: development of pr, growth of investigative journalism, gro(cid:449)i(cid:374)g (cid:374)eed to (cid:862)ha(cid:374)dle the press(cid:863) Not allowed to accept money or free rides like this today. At the time it was not publicly acceptable for women to smoke: bernays staged a public display of women smoking cigarettes during the easter. Day parade in new york city: women would light up torches of freedom during the parade to show they were equal to men. Be able to recognize examples. (cid:862)the dialogue (cid:271)et(cid:449)ee(cid:374) a(cid:374) orga(cid:374)izatio(cid:374) a(cid:374)d its pu(cid:271)li(cid:272)s prior to, duri(cid:374)g, a(cid:374)d after the (cid:374)egati(cid:448)e occurrence. The strategies and tactics are designed to minimize damage to the image of the orga(cid:374)izatio(cid:374)(cid:863) (cid:894)fear(cid:374)-banks, 2002, p. 2): key points: must be tough, flexible.
