01:220:102 Lecture Notes - Lecture 21: Allocative Efficiency, Monopolistic Competition, Productive Efficiency

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15 Nov 2018
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Productive efficiency- the equality of price and minimum atc yields productive efficiency. Allocative efficiency - the equality of price and mc yields allocative efficiency. In monopolistic competition neither productive nor allocative efficiency occurs in the long run. Firms in a monopolistically competitive industry have excess capacity: they produce less than the output at which average total cost is minimized. Profit margin inversely related to level of elasticity. In a perfectly elastic market elasticity is infinite. A form of advertising where a firm attempts to increase the demand for its brand by differentiating its product frmo its competitors. A marketing strategy where goods and services are tailored to meet the needs of a particular segment of the market. Anything that distinguishes your product from competitors. Explicit costs: 100,000 (bikes) 20,000 (electricity) = 120,000. Econ: tr - ex - im = -10,000. Mu = change in tu / change in quantity.

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