ECO 1304 Chapter Notes - Chapter 10: Monopolistic Competition, Economic Equilibrium, Profit Maximization
Document Summary
A monopolistic competition is a market structure with many firms selling differentiated products. Three basic characteristics of monopolistic competition: many sellers, product differentiation and free entry. Short-run profit maximizing output is where mc = mr. a monopolistically competitive firm is making short-run economic profits when the equilibrium price is greater than average total costs at the equilibrium output. Calculate tr (p* x q*): find total cost. At q*, go up to atc, then left to the vertical axis to compute atc per unit. Calculate tc = (atc x q*): determine the amount of profit or loss. If tr > tc then profit, if tr < tc then loss. If there is economic profit, and market entry and exit are sufficiently free: New firms will enter when there are economic profits. New suppliers cut into the demand of the existing firms. Demand will decrease until the average total cost (atc) curve barely touches it and economic profits are reduced to zero.