01:220:102 Lecture 14: ECON 102 Lecture 14 - Decision Making by Individuals and Firms

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19 Oct 2018
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Econ 102 lecture 14 - decision making by individuals and firms. Explicit cost is a cost that occurs, is easily identified, and is accounted for in business documents or financial statements. Implicit costs are the opportunity cost of resources already owned by the firm and used in business. An example of an implicit cost is expanding a factory onto land already owned. Accounting profit is total revenue - explicit costs. Economic profit is total revenue - opportunity cost. Opportunity cost = explicit cost + implicit cost. Economic profit determines if you are in the most optimal position. If economic profit is above 0, you are in the best possible position. If economic profit is less than 0, you can spend your time more efficiently by switching to an alternative. Implicit cost of capital is the opportunity cost of using your capital. The choice should be the one with higher profits. Making choices at the margin (how much of something?)

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