COM 31800 Lecture 2: 01102019

• School: Purdue University
• Department: Communication
• Course: COM 31800
• Professor: Maria Venetis

Document Summary

Topics: what is persuasion, where and how persuasion occurs, benefits of studying persuasion. What is persuasion: merriam-webster. com (persuade, to move by argument, entreaty, or expostulation to a belief, position, or course of action , synonyms, to argue, bring around, convince, gain, talk into, win over. Characteristics of persuasion: def we will use: involves symbolic communication between two or more persons with the intent to change, reinforce, or shape attitudes, beliefs, and/or behaviors of the receiver , symbolic communication, language and nonverbal behaviors are symbols. Individuals need a shared understanding of the symbols for competent communication to occur: persuasion requires intent: Intent differentiates persuasion form communication: the sender intends to persuade/influence the recipient. Characteristics, con"t: persuasion includes 2 or more people, needs at least a sender and receiver, some argue from intrapersonal influence, or if non-human beings (i. e. pets) can persuade. Information specialists: watch trends, amass knowledge, *they create the message, they don"t sell the message.