PSYC 2120 Chapter Notes - Chapter 5: The Peripheral, System On A Chip, Foot-In-The-Door Technique

• School: York University
• Department: Psychology
• Course: PSYC 2120
• Professor: Amy Muise

Document Summary

Persuasion- the process by which a message induces change in beliefs, attitudes, or behaviours. Powerful for the spread of weird beliefs, climate change skepticism, promoting healthier living. Efforts to persuade often diabolical/ controversial/ can be beneficial. Neither inherently good or bad; is usually the content of the message that makes good or (cid:271)ad (cid:894)the (cid:271)ad (cid:272)alled (cid:858)propaga(cid:374)da(cid:859); good (cid:272)alled (cid:858)edu(cid:272)atio(cid:374)(cid:859) (cid:895) Psychs will observe the effects of various factors in brief, controlled experiments. If want to make something sound good then associate with something positive (ex. ads, billboards, tv) If message only contains weak arguments, thoughtful people will (cid:374)oti(cid:272)e that argu(cid:373)e(cid:374)ts are(cid:374)(cid:859)t (cid:448)er(cid:455) (cid:272)o(cid:373)pelli(cid:374)g a(cid:374)d (cid:272)ou(cid:374)ter- argue: the peripheral route, sometimes stre(cid:374)gth of argu(cid:373)e(cid:374)t does(cid:374)(cid:859)t (cid:373)atter. People find more believable facts from a scientific person/ journal over a newspaper. Credibility- is believability; a credible communicator is perceived as both expert and trustworthy.