CAS 100A Lecture Notes - Lecture 7: Alliteration, Antithesis, Anthropomorphism

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Style: ability to choose the right words to cause the audience to participate in the speech: depends on the purpose, audience, and subject matter. Two general components of style: semantics: selection of certain words to convey specific meanings. Denotative meaning: idea represented by the word itself. Connotative meaning: how people individually interpret the word: syntax: construction of the framework of the speech (phrases, sentences, paragraphs) General rules: avoid dependence on clich and overused expressions, avoid words like very , most , definitely , etc, don"t be offensive. Imagery: using description to allow an audience to visualize your words: metaphor, simile. Irony: the implication of a meaning other than what"s actually being said. Informative organizational patterns: chronological: in the order in which they happened. Allows you to illustrate what was, and what will be: narrative: ideas arranged with making the best possible story in mind, spatial: from place to place.

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