ECON 2001.01 Lecture 15: Consumer Theory

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12:37 pm (review) that the law of demand says the higher the price is, the lower the demand is gonna be. Consumers buy things to satisfy their needs. Utility is the level of satisfaction from a certain product. Each consumer is unique from others; utilities vary. Consumers want to make a decision that maximizes the utility. Total: how much total value is gained from consuming a product. Marginal: how much value is gained from one more unit (additional unit) A utility function measures the benefit a consumers get from a certain quantity of products. Each unit of the product brings less satisfaction than the last one. Law of diminishing marginal utility: all else equal, as a consumer uses more of a product the total utility will increase at a decreasing rate. To the point when mu = 0, you stop consuming. Unless the price is 0, you"re not going to the point where mu = 0.

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