ECON 2001.01 Lecture Notes - Lecture 14: Tax Incidence, Price Elasticity Of Demand, Normal Good

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In addition to the effect of the product"s own price on sales, income and the prices of related goods also have an effect that a seller should anticipate. The income elasticity of demand measures how sensitive consumers are to changes in income. Income elasticity of demand is the percentage change in the quantity demanded at a specific price divided by the percentage change in income that produced the demand change, other things being equal. Income elasticity allows us to identify three categories of goods. A positive income elasticity denotes the product is a normal good. When income increases, the demand for a normal good increases. When income decreases, the demand for a normal good decreases. A negative income elasticity denotes the product is an inferior good. When income increases, the demand for an inferior good decreases. When income decreases, the demand for an inferior good increases.

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