MET 470 Lecture Notes - Lecture 1: Product Type, Disposable And Discretionary Income, Perceptual Mapping
22 May 2018
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D). Theme/Copy strategy
All of the following are customer oriented bases of competition, EXCEPT
A.
Budgets
B.
When customers use a product
C.
Benefits sought
D.
Theme/copy strategy
E.
Why customers use the product
B). Employees
Resource oriented competition is more likely to involve which of the following?
A.
Theme/copy strategy
B.
Employees
C.
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Media
D.
Distribution
E.
Price
A). Competition within a company
Which of the following types of competition faced by a product manager is most likely to be intentional?
A.
Competition within a company
B.
Price competition
C.
Geographic competition
D.
Distribution competition
E.
Foreign competition
b). Features
A product's _____ is/are defined as the presence—or absence—of a characteristic or attribute.
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A.
Value
B.
Features
C.
Price
D.
Prestige
E.
Market share
Different values of some of the features
Natures Best Cornflakes and Natures Best LowCal Cornflakes are both crunchy flakes of corn, have a
vanilla flavor and are sweet. However LowCal Cornflakes has fewer calories and is artificially sweetened.
Here, Natures Best Cornflakes and Natures best LowCal Cornflakes have
C). Product form competition
Which of the following provides the NARROWEST perspective of competition because it considers only
those products that "look" the same as the product or service in question?
A.
Product category competition
B.
Generic competition
C.
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Document Summary
All of the following are customer oriented bases of competition, except. A product"s _____ is/are defined as the presence or absence of a characteristic or attribute. Natures best cornflakes and natures best lowcal cornflakes are both crunchy flakes of corn, have a vanilla flavor and are sweet. However lowcal cornflakes has fewer calories and is artificially sweetened. Here, natures best cornflakes and natures best lowcal cornflakes have. Budget competition c). it provides the best perspective for a longer-run view of competition. Identify the incorrect statement regarding product form competition. It only considers products that look the same as the product or service in question. It provides the best perspective for a longer-run view of competition. It provides the set of the closest competitors in a product feature sense. This level of competition is based on products or services with similar features and is the traditional approach to determining the composition of a competitive set.
