MET 470 Lecture Notes - Lecture 1: Boston Consulting Group, Market Segmentation, Individualism
22 May 2018
School
Department
Course
Professor
Market growth rates
The product portfolio approach to evaluating category attractiveness popularized by the Boston
Consulting Group emphasized:
Distribution channel
Category attractiveness analysis is important to both the product manager for the manufacturer or
service provider and to the:
E). Threat of new entrants
All of the following are aggregate category factors EXCEPT
A.
Category size
B.
Category growth
C.
Stage in product life cycle
D.
Seasonality
E.
Threat of new entrants
C). Market growth
This variable, if highly positive, would enhance market attractiveness.
A.
Sales cyclicity
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B.
Profit variability
C.
Market growth
D.
Sales seasonality
E.
Intrayear cycles in sales
b). Regulatory factors
Which of the following is NOT a major market factor that impacts market attractiveness?
A. Sales cyclicity
B. Regulatory factors
C. Sales seasonality
D. Profit level
E. Profit variability
A). Development
According to the product life cycle, a product's sales can be broken down into all of the following four
segments EXCEPT
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A. Development
B. Introduction
C. Growth
D. Maturity
E. Decline
Maturity
Category size is LARGE during which stage of the product life cycle?
Growth
During this stage of the product life cycle, category growth is the HIGH
A). Growth
Category attractiveness is typically HIGH during this stage of the product life cycle.
A. Growth
B. Introduction
C. Maturity
D. Decline
E. Attractive categories remain so throughout the plc
b). sales cyclicity
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Document Summary
The product portfolio approach to evaluating category attractiveness popularized by the boston. Category attractiveness analysis is important to both the product manager for the manufacturer or service provider and to the: All of the following are aggregate category factors except. This variable, if highly positive, would enhance market attractiveness. Which of the following is not a major market factor that impacts market attractiveness: sales cyclicity, regulatory factors, sales seasonality, profit level, profit variability. According to the product life cycle, a product"s sales can be broken down into all of the following four segments except: development, introduction, growth, maturity, decline. During this stage of the product life cycle, category growth is the high. Category attractiveness is typically high during this stage of the product life cycle: growth, introduction, maturity, decline, attractive categories remain so throughout the plc b). sales cyclicity. Inter-year variation in demand is best described as.
