MET 470 Lecture Notes - Lecture 1: Competitor Analysis, Customer Relationship Management, Secondary Source
22 May 2018
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D. Intensive analysis of competition substituting for customer focus
Competitor analysis has received more attention in recent years because of all of the following reasons
EXCEPT
A.
Increased competition for customers in slow growth markets
B.
Shorter product life cycles
C.
Technological advances
D.
Intensive analysis of competition substituting for customer focus
E.
The increasing importance of foreign competition
E). It realizes that intensive analysis of competition can substitute for a customer focus
Identify the INCORRECT statement regarding changing nature of the marketing concept
A.
Traditionally, it focused on the needs and wants of the customer
B.
It realizes that meeting customer needs is not enough for success
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C.
It is now oriented, both, toward competitors as well as the customers
D.
It focuses on meeting customer needs better than a competitor can
E.
It realizes that intensive analysis of competition can substitute for a customer focus
A. Threat to retaliate against competitive price cuts
Identify the action that is LEAST likely to be a costly signal.
A.
Threat to retaliate against competitive price cuts
B.
Building a new plant
C.
Introducing a new product
D.
Changing prices
E.
Launching new promotional campaigns
B). Cheap talk signal
The marketing manager of Abacus Video Games Inc. announces in an interview that the firm intends to
slash the prices of its play stations to match those of Zensa's gaming stations, if Zensa lowers its prices.
The kind of signal being sent by Abacus's manager can be BEST described as a(n)
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A.
Costly signal
B.
Cheap talk signal
C.
Unintentional signal
D.
Barbed signal
E.
Uncommunicative signal
D). Willingness to expend resources on collecting data
Failure to collect/analyze competitor information may be the result of all of the following EXCEPT
A.
Overconfidence about a product's continued success
B.
Uncertainty about where to collect the necessary information
C.
Skepticism about how to analyze the necessary information
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