COM CM 331 Lecture Notes - Lecture 9: Search Engine Optimization

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 331
• Professor: Rachel Wasdyke

Document Summary

A business methodology that attracts customers by creating valuable content and experiences tailored to them. Forms connections audiences are looking for and solves problems they already have: unlike outbound marketing, which interrupts your audience with content they don"t want . Since you"re adding value for your customers, content can come in different forms and through different channels, including social media, blogs, white papers, content marketing, videos, and more: example. You have to keep in mind target audience and customers; cater to what they need and want to see. You can alter your content depending on goal of blog. Seo strategy requires you to target specific keywords and phrases related to your products and services. Blogging is a powerful seo tool to move company name to top of search engine. Allows professionals to leverage their expertise, positioning themselves as authorities in their fields. Foster a relationship so your customers keep coming back.