MKTG-430 Lecture Notes - Lecture 16: Keyword Stuffing, Quora, Brainstorming
Document Summary
Screenshot: allows people and organizations to publish blogs, microblogs, media sharing sites, information and news. Evergreen content: ta(cid:455) rele(cid:448)a(cid:374)t, does(cid:374)"t (cid:272)ha(cid:374)ge a(cid:374)d al(cid:449)a(cid:455)s (cid:449)a(cid:374)ts at least t(cid:449)o pie(cid:272)es i(cid:374) strateg(cid:455) Inbound methodology: where does content marketing go, suppose to attract customers, always have it on your website. 5 main reasons focusing content marketing on social media: high level of control over content design, low cost of content dissemination. Increased opportunities for audience interactivity and engagement (comments on blogs) (bloggers asking for feedback) Increased opportunities for content to be virally shared. Types of content: blog posts, feature articles, microblog posts, press releases, white paper and case studies (persuasive and authorize, newsletters, videos, webinars, presentations, podcasts, photos, more. Invent but not-compensated, citizen advertising: sponsored content, being paid to produce content, counterfeit conversation (cid:894)youtu(cid:271)e (cid:862)lo(cid:374)el(cid:455) girl(cid:863) thought it (cid:449)as real (cid:272)o(cid:374)te(cid:374)t, (cid:271)ut (cid:449)as a(cid:272)tuall(cid:455) fake(cid:895)
