CAOT 31 Lecture Notes - Lecture 9: Mobile Marketing, Tumblr, Linkedin
4 Oct 2020
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Reach overcome barriers of distance and find new customers. Cost low overheads and need to stock lower. Personalisation tracking preferences and purchases and targeting customers with offers accordingly. Easier to build relationships- quick responses to customers and frequent interaction (particularly through social media: search engine optimisation (seo) The ability for your company to be found by customers online (google, yahoo, bing) Placing relevant content on your site and keeping it updated. Using lots of appropriate keywords in your copy and labelling images. Gaining reciprocal links e. g. hairdresser and shampoo manufacturer. Using affiliate marketing by joining an affiliate network. Google adwords, along with other web tools and search engines, allows you to bid on search terms that are important to your business. If your bid is the highest you will appear at the top of the search page under the sponsored links". Allows you to measure your budget and roi appropriately.
