COMM-100 FA4 Lecture Notes - Lecture 1: Star System, Hypodermic Needle, Paywall
19 Oct 2016
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Document Summary
Media - an intervening agency or means or instrument. Culture - expression of social values through products or other meaning-making forms. Mass media - industries that produce and distribute culture. Mass communication - the process of delivering cultural messages and stories to large audiences. Agenda seeing - influencing salience of topics on the public agenda. Framing - pacing events like a field of meaning. Partisan press 1s era of news. Tabloid journalism the great moon hoax . Yellow journalism 1890-1910 - sensationalism, drawn pictures, big headlines. Muckrakers - investigative reports who would do anything for a story. Modern journalism - just the facts, man . Explainer journalism - explaining happenings, etc. but with bias. Profile - a look at someone"s life. Backgrounder - the background of an issue. Human interest - somethin a non-celebrity is doing. Trend - how trends are identified, increase or decrease in behaviour. Joint operating agreement - merge business while keeping staff separate.
