BU288 Lecture Notes - Lecture 5: Job Performance, Lgbt Stereotypes, Human Resources
Document Summary
The process of interpreting the messages of our senses to provide order and meaning to the environment. People base their actions on the interpretation of reality that their perceptual system provides, rather than on reality itself. Past experiences lead the perceiver to develop expectations that affect current perceptions. Needs unconsciously influence perceptions by causing us to perceive what we wish to perceive. Emotions, such as anger, happiness, or fear, can influence our perceptions. Ambiguous targets are especially susceptible to interpretation and the addition of meaning. Perceivers have a need to resolve ambiguities. The perceiver does not or cannot use all the information provided by the target. A reduction in ambiguity might not be accompanied by greater accuracy. Some situational context in which the perception is occurring. Perception occurs in some situational context, and this context can affect what is perceived. The most important effect that the situation can have is to add information about the target.
