Sociology 2172A/B Lecture Notes - Lecture 3: Hard Sell, Great Transition, Shampoo
10 Feb 2015
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Preliterate period: 3000-400 bc: advertising then promoted location and services. 1200 bc- painted or carved messages on stones. 6th century bc- town criers, oral advertising which is the most common form of advertising throughout history. It was also the first state sanction form of advertising: disadvantages: 1- you have to rely on the person, and he might be unreliable, 2- the weather, 3- costly, 4- personality and mood. Classical period: 400bc-1400ad: oral media dominates, slight move towards literacy (learning to read and write, street advertising important events or services, and personal classified", creation of trademarks to protect buyers. 1600s: transporting goods worldwide, newspapers in england in late 1600s- ads informative and descriptive not persuasive, coffee was first brewed in the middle east not important, periodicals (any print material)- the new advertising medium! Nike just do it: a personality , convincing people to switch brands.
