Sociology 2172A/B Lecture Notes - Lecture 2: Town Crier, I.R.S. Records, Industrial Society
19 Dec 2015
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Tell her that i have a class, show a printout. Keep in mind sociology issues while reading schedule. According to singer, advertising is: a key element in economic history as well as our social, technological, artistic, and cultural histories [and] perhaps one of the keys to the understanding of the evolution of our complex urban society. (1994) 8 major periods of advertising history: preliterate period (300-400 bc): communication through symbols, pre literate, 1200 bc painted or carved messages on stone. 6th century bc: town criers (most common form of advertising throughout history is oral advertising, oral was pretty consistent). Town crier could move around and spread his message, seen as important figure, voice persuasive. Unreliable personality wise, weather wise, first sanctioned form of advertising. First form of advertising recognized by government: classical period (400 bc 100ad): slight move to literacy but oral advertising still most common. Street advertising of important events/services started since literacy was rising.
