Sociology 2172A/B Lecture Notes - Lecture 9: Ritz Crackers, James Vicary, Tangled
1 Sep 2017
School
Department
Course
Professor
Document Summary
Your brain is focused on counting the balls, your brain won"t look else ware especially for uncommon things; but apparently the subliminal messages will trigger you to buy it later. About floss: only notice what"s in the teeth but the first lady has extra fingers, second there"s a. James vicary: he did a study and in this movie he flashed some subliminal messages: over 6 week period 43 000 people saw it. Messages were eat popcorn and drink coca cola: the flashing of the message was so quick that people didn"t see it, sales increased 60% for popcorn, and coke was 20% Replication = if your research cant be reproduced using a different group of people, then the research is flawed. His wasn"t replicated, in 1962 he admitted he made up the claims. Budweiser ad: position of bottle above head, looks like its fucking the cloud: plane is cumming, one cloud looks like boobs, cloud guy with a boner.
