Sociology 2172A/B Lecture Notes - Lecture 5: Ritz Crackers, Subliminal Stimuli, James Vicary
31 Dec 2015
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Document Summary
It"s easy to miss something you"re not looking for . You can"t see two things at the same time that require concentration. Subliminal advertising: the messages you"re getting on some level, you"re not getting on a conscious level. Originator of the term subliminal advertising: james vicary (1957) Technique of exposing consumers to some sort of marketing stimulus you aren"t aware of on the subconscious level. Study by james vicary, inserted a message that flashed for 3 one thousandths of a second every 5 seconds into a movie called picnic and the message was for you to eat popcorn and drink coca-cola. He claims that over a 6-week period, 46,000 patrons went to this movie theatre in new jersey and were shown these two messages. He claims that in this 6-week period, the sales popcorn raised almost 60% and the sales of coca-cola raised almost 20% due to this subliminal advertising.
