Sociology 2172A/B Chapter Notes -Subliminal Stimuli, Marlboro Man, Tobacco Advertising
20 Apr 2013
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10/17/2012 2:27:00 pm: william inge 45699 moviegoers over a 6-week period went to movie theater in fort lee, new jersey for william inge s play picnic. James vicary (market researcher) had placed a mechanical slide projector in the screening room, and had projected the words drink. Coca-cola and eat popcorn for a duration of 1/3000 of a second onscreen every 5 seconds during every showing of the movie. As a result, american television networks and the national. Association of broadcasters banned subliminal ads in june of 1958. 1962: dr. henry link challenged vicary to repeat his coke-and-popcorn test. This time the experiment yielded no jump whatsoever in either coke or popcorn sales: interview with advertising age vicary admitted his experiment was a gimmick (made up) Despite vicary s confession, the damage was done, and belief in the power of subliminal messaging had been firmly planted in the. American public s mind: american psychological association pronounced subliminal advertising.
