Sociology 2172A/B Lecture Notes - Lecture 6: Headache, Wine Tasting, Ikea

18 views5 pages

Document Summary

Ca(cid:374)"t do t(cid:449)o thi(cid:374)gs at o(cid:374)(cid:272)e that (cid:271)oth (cid:396)e(cid:395)ui(cid:396)e (cid:272)o(cid:374)(cid:272)e(cid:374)t(cid:396)atio(cid:374) (cid:1011)(cid:1004)% sa(cid:455) it"s (cid:271)ei(cid:374)g used (cid:271)(cid:455) ad(cid:448)e(cid:396)tise(cid:396)s a(cid:374)d (cid:1011)(cid:1004)% sa(cid:455) it works. Ad for floss stuff i(cid:374) (cid:455)ou(cid:396) teeth (cid:271)ut do(cid:374)"t (cid:374)oti(cid:272)e she has a(cid:374) e(cid:454)t(cid:396)a fi(cid:374)ge(cid:396) random hand appears in ad when guy has shit in his teeth. Subliminal advert: referred to when you have messages that are being presented at a frequency where you do(cid:374)"t (cid:272)o(cid:374)s(cid:272)iousl(cid:455) pi(cid:272)k the(cid:373) up. Embedded images are included in this now. Repli(cid:272)atio(cid:374): i"(cid:448)e do(cid:374)e a stud(cid:455) a(cid:374)d i"(cid:448)e gotte(cid:374) (cid:272)e(cid:396)tai(cid:374) (cid:396)esults, he admitted 5 years later that he totally made up the study. Clai(cid:373)s the(cid:396)e"s hidde(cid:374) shit i(cid:374) ads (cid:894)usuall(cid:455) se(cid:454)ual(cid:895) a(cid:374)d its (cid:449)idesp(cid:396)ead a(cid:374)d effe(cid:272)ti(cid:448)e. Suggests sexual symbols or objects are used to entice customers to buy product because it makes you feel good (ex. Ritz crackers: he believes the word sex is written over crackers to help sales. Break out of the frosty bottle: sex images in ice cubes gil(cid:271)e(cid:455)"s gi(cid:374)

Get access

Grade+
$40 USD/m
Billed monthly
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
10 Verified Answers
Class+
$30 USD/m
Billed monthly
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
7 Verified Answers

Related Documents