Sociology 2172A/B Chapter Notes - Chapter 6: James Vicary, Wine Tasting, Jerry Maguire

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

James vicary 1957 (cid:862)eat pop(cid:272)o(cid:396)(cid:374) & d(cid:396)i(cid:374)k coke(cid:863) du(cid:396)i(cid:374)g fil(cid:373), too (cid:395)ui(cid:272)k that (cid:455)ou did(cid:374)"t (cid:272)at(cid:272)h o(cid:374)to the (cid:373)essage (cid:272)o(cid:374)s(cid:272)iousl(cid:455) over the 6-week period sales of popcorn increased 60% and coke increased 20% Replication if (cid:455)ou(cid:396) (cid:396)esea(cid:396)(cid:272)h (cid:272)a(cid:374)"t (cid:271)e (cid:396)epli(cid:272)ated usi(cid:374)g a diffe(cid:396)e(cid:374)t g(cid:396)oup of people it (cid:373)ea(cid:374)s that the (cid:396)esea(cid:396)(cid:272)h is fla(cid:449)ed. Ja(cid:373)es vi(cid:272)a(cid:396)(cid:455) i(cid:374) (cid:1005)96(cid:1006) he (cid:272)ould(cid:374)"t suppo(cid:396)t (cid:272)lai(cid:373)s, o(cid:396)iginal study was a fabrication, his research was never replicated. Wilson bryan key 1970s use of subliminal sexual symbols or objects: wrote two books: Subliminal seduction: media sexploitation, although they are not picked up by your conscious arousal it will make it more attractive to consumers. Ontario government flick off: campaign about global warming. To flick off the lights: women talking makes flick look like fuck. Subliminal originally was only like james vicary short: now it includes the hidden words and symbols. The scholars that have studied this have shown that this does not work.