Computer Science 1032A/B Lecture 8: Computer Science 1032 - Lecture 7 - Information Systems in Business

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Computer science 1032 - lecture 7 - information systems in business. Job of business is to first survive and then succeed. Need to know where all money is going. Want revenue to be higher than costs. Costs - aim for efficiency (output per one unit of input) Revenue - aim for effectiveness (how well you achieve your objective) Running business, customer relation, supply-chain management, enterprise wide solutions. What to sell, who to sell to, how to market, how to price product/service. Porter"s 5 competitive forces - intensity of each determines characteristics, profitability, and sustainability of profits. Organizations use porter"s forces to examine industry, create a response, and then create a competitive strategy. Become a cost leader - focus on low prices: across the entire industry or 2. Become different than others: across the entire industry or 2.

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