PSYB01H3 Lecture Notes - Lecture 8: Predictive Validity, Content Validity, Face Validity
Document Summary
Cost effective easy to get large samples, cover large geographic areas. Reduces bias from interviewers uniform questions, no middle-person bias, no visual or non- Easy to analyze data entry and stats analyses are straightforward. Familiar to most people ge(cid:374)erally do(cid:374)(cid:859)t (cid:373)ake people apprehensive verbal cues to influence respondent. Less intrusive than other lab methods respondents are free to complete survey in their own time, not interrupted by research manipulations. Low response rates super easy for people to overlook and dismiss survey research. Inability to probe responses no qualifying information, no nonverbal communication. Cannot guarantee that responses are accurate respondents may intentionally falsify their info, respondents may be unaware of their emotions/attitudes. Cannot guarantee that respondents are real spouses sometimes complete surveys on the others(cid:859) (cid:271)ehalf, kids (cid:272)o(cid:373)plete sur(cid:448)eys as a goof. Clarify study goals survey should be developed to directly address study goals. Develop plan for statistical analyses during design stage know how each question will be analysed.
