PSYC11H3 Lecture Notes - Lecture 3: Nonverbal Communication, Takers
PSYC11: Social Psychology Lab Clara Rebello
PSYC11 Lecture 3
• Questionnaire and survey development
o Asking people to jot down their emotions, experiences, thoughts, beliefs, etc.
• Advantages of surveys
o Cost effective
▪ Easy to get large samples
o Easy to analyze
▪ Data entry and stats analyses are straightforward
o Familiar to most people
▪ Geeally do’t ake people appehesie
▪ People have an intuitive sense of how to answer
o Reduces bias from interviewers
▪ Uniform questions → Not qualitative or open-ended
▪ No middle-person bias
▪ No visual or non-verbal cues to influence respondent
o Less intrusive than other lab methods
▪ Respondents are free to complete survey in their own time
▪ Not interrupted by research manipulations
• Disadvantages of surveys
o Low response rates
o Inability to probe responses
▪ No qualifying information
▪ No nonverbal communication
o Cannot guarantee that responses are accurate
▪ Respondents may intentionally falsify their information
▪ Respondents may be unaware of their emotions/attitudes
o Cannot guarantee that responses are real
o Limits samples to only the literate folks
• General considerations
o Clarify study goals
▪ Survey should be developed to directly meet study goals
o Develop plan for statistical analyses during design stage
▪ Know how each question will be analyzed
o Keep the questionnaires short
▪ Long questionnaires get less response than short ones
▪ Aoid teptatio to ask uestios eause it ould e iteestig to ko
o Make it convenient
• Is every poll a legitimate poll?
o Tone of question should be neutral
▪ “hould’t use a toe that diets oe to aswer in a particular way
o Polls should’t hae ojutios
o Questions should be specific
find more resources at oneclass.com
find more resources at oneclass.com
