PHI 1101 Lecture Notes - Lecture 4: Argument Clinic, Unit

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Unit 2: building on the basic concepts of critical thinking. Note: if you want to get ahead, you can start reading the material for unit 3. You see the relativism of the sophist, demonstrating they are flexible, not believing in right/wrong, this is a sophist trick. He is repackaging it to make it more permeable. This type of argument: fallacy: an argument that looks convincing when it is in fact not: mad men: it is about advertisers, they are not interested in arguing but getting persons to buy their clients product. Besides using fallacies, they prey on emotions, they are understand human nature and that is how he is going to sell it as everyone wants to be happy so that"s how he is able to sell it. A big part of critical thinking is being able to identify a sophist when you see one and their tricks so you are not put off.

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