ADM 2320 Lecture Notes - Lecture 18: Royal Canadian Mint, Shoppers Drug Mart, Breast Cancer Awareness
10 Dec 2016
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Wal(cid:373)art"s success stems directly from their channel innovations. Close co-operation w/ supplier partners is key. Constantly fine-tuning efficiencies: wal(cid:373)art = (cid:449)orld"s largest retailer & holds a tremendous amount of power when it comes to setting prices, growing rapidly & pleasing customers. Good distribution is critical to marketing success. Royal canadia(cid:374) mi(cid:374)t released (cid:449)orld"s 1st coloured circulation coin thru tim hortons (due to huge reach & speed to distribute coins) Coin to raise breast cancer awareness followed via shoppers drug mart stores. Distribution channels: focus on companies or institutions that transfer ownership of goods from producer to consumers @ point of consumption (ex. wholesalers, retailers) : focus on sequence of firms required to create & deliver goods to the final consumer (ex. suppliers) However, both are part of supply chain mgmt. Some companies choose direct distribution to cut down on the expense of middlemen. Others may be forced to distribute directly b/c they are unable to secure shelf space.
