ADM 2320 Chapter Notes - Chapter 12: Logistics, Global Sourcing, Direct Market
12 Dec 2018
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Distribution components: supply chain management: focus on the sequence of firms required to create and deliver goods to the final customer, network of firms involved in flow of goods. Suppliers (inflow of inputs) producers (outflow of finished goods) consumers. Logistics: all the activities involved in the flow of goods: keys: information flows, coordination, mutual trust, strategic relationships, commitment. Designing distribution channels: channel (single) structure, direct distribution, manufacturer consumer. i. e. tigerdirect. com, cuts down the expense of middlemen, while others are forced to distribute directly because they can"t secure a safe half place. Indirect distribution: manufacturer retailer consumer. i. e. ford. Or: manufacturer wholesaler retailer consumer. i. e. cadbury, contains one or more intermediaries, goods for products where consumers want to compare their options (i. e. appliances), multichannel distribution. B2c: manufacturer catalogues and direct marketing consumers, manufacturer retailers consumers. B2b: manufacturer distributors dealers business, manufacturer sales force business, major influences that determines distribution channel: customer expectations and channel members" characteristics.
