ADM 1370 Lecture Notes - Lecture 2: Short Message Service, Pdca, Logical Framework
![](https://new-preview-html.oneclass.com/XgKv4J8wp0k5NlDYPP8nNrZDyz7LVMoP/bg1.png)
Chapter 2
Why is There a Need for a Social Media Strategy?
• Collaboratively creating a written price that all internal parties can agree on
• Social Media return on investment (ROI)
• What more can you be doing from your social media efforts
The Ever-Changing Spectrum of Social Media
• Social Media is always changing
• Stay in the here and now
• Examples of change
o Facebook started as social platform for college students
o Twitter was created as a short messaging service
o LinkedIn began as a social networking site for the professional with the founders
sending out invitations to 350 of their friends
• Interesting trends
o Users of each social media channel are always changing
o The way we use each social website is ever changing
o Functionality provided by each site is constantly in flux
• One time strategy is limiting
• Having a strategy is a way to beat the ever changing aspect of social media
PDCA: A Logical framework for Social Media Strategy Creation
• Social Media is one big experiment
o Deming or PDCA cycle
o Best framework
o Simple concept
▪ P: plan
▪ The social media strategy that you will create
▪ D: do
▪ Implementation of your social media strategy
▪ C: check
▪ Analyzing the key performance indicators (KPIs) and metrics
regarding your social media
▪ A: act / adjust
▪ Based on C how can you optimize P and repeat the cycle
• Never-ending cycle
The Essential Components in Any Social Media Strategy
find more resources at oneclass.com
find more resources at oneclass.com