ADM 1370 Lecture Notes - Lecture 2: Linkedin, Short Message Service, Pdca
7 Mar 2016
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Do not ignore your competitors while you are doing your strategy. Where are you going to specialize in your product or service: differentiation, your competitive advantage, your area of excellence c. Unique selling proposition : usp: what you offer that no other competitor can compare to, segmentation, demographics, psychographics, concentration. The framework for the ever-changing world of social media. Managing social media for your business has a huge potential elevate and manage the outcome of the internal processes of your business. The need of how your social media program is doing and what other things you could be doing to maximize your social. The need of a road map to provide structure to manage social media programs over time. What is strategy: a plan of action or policy designed to achieve a major or overall aim. A social media like any other business processes needs strategy to reach the goals:
