PSYC 2310 Lecture Notes - Lecture 7: Serge Moscovici, Minority Influence, Idiosyncrasy
7 Dec 2018
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Document Summary
In the last 15 years, professor asked a student to pee in a cup and return to give it in. Conformity is a change in behaviour or belief as a result of real or imagined pressure from others. Either if there is a real request out there or we think that there is a request. E. g. people sticking to one side when walking, clothing. The way we dress is a conformity. Why conform: we want to know what is the appropriate behaviour. We assume that an authority behind this order has a reason. Informational social influence: assume that others have some information that. Accepting others" interpretation of an ambiguous reality in order to obtain accurate information. Sat in a uniformly dark room, 5 m from you, you see a light appearing, he tells you to report how much the light is moving.
