PSYC 2310 Lecture Notes - Lecture 7: Norm (Social), Idiosyncrasy, Normative Social Influence
17 Nov 2016
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Document Summary
Conformity is a change in behaviour or belief as a result of real or imagined pressure from others (kiesler & kiesler, 1969). Changing private opinion as well: the need to be accepted, normative social influence. Comforming to other people in order to be liked and accepted by them. Participants in groups: 23% always gave the correct answers; 77% at least gave one wrong answer (32% gave 7 or more wrong answers). Study of transition of norms from generation to generation by macneil and sherif (1976). Establishing an arbitrary group norm of 12 inches. Replacing one of the confederate with a new na ve member after each 30 judgement trials. Continuing the study for 11 generations, each one involving the replacement of the oldest group member with a new group member. Nature of the task: ambiguity, difficulty. Individual differences: conformity varies in different stages of life span: childhood, adolescence and old age.
