PSYC 2310 Lecture Notes - Lecture 7: Old Age, Minority Influence, Idiosyncrasy
19 Oct 2016
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Conformity is a change in behaviour or belief as a result of real or imagined pressure from others. 12 inches: continuing the study for 11 generations, each one involving the replacement of the oldest group member with a new member. We (cid:272)o(cid:374)ti(cid:374)ue to (cid:272)o(cid:374)for(cid:373) to (cid:374)or(cid:373)s we a(cid:272)tually do(cid:374)"t k(cid:374)ow just because other people are. When you are not in the situation it is easy to be dismissive about it. Sometimes we know what the correct response is but we still conform with other people even if their answer is wrong. The need to be accepted: normative social influence- doing it to fit in, conforming to other people in order to be liked and accepted by them. Condition: unambigious stimuli: participants alone: < 1% gave wrong answers, participants in groups: 23% always gave the correct answers; 77% at least gave one wrong answer; 32% gave 7 or more wrong answers. Nature of the task: ambiguity, difficulty.
