GEOG 1200 Lecture 15: Lecture 15
29 Oct 2018
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Document Summary
A form of marketing communication used to encourage, persuade or manipulate an an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour, although political and ideological advertising is also common. Communicates information about a good or service. Disconnects us from the realities of the destination. Is a cultural intermediary that seeks to influence consumer decisions around what to buy. The conscious use of publicity and marketing to communicate selective images of specific geographical localities or areas to target audience. Place promotion presents the world as an image. Its critical for destination advertisers to utilize attention grabbing images that reassume an induvdical of the unique experience being offered. In tourism images are more important that tangible resources all because perceptions rather than reality are what motivate consumers to act or not to act.
